While the entire world uses Google to satiate its curiosity, it is a lot more than just a search engine. Whether you’re trying to boost your SEO rankings, fine-tune your user experience, increase your conversion rates, track and manage your brand’s reputation, Google has it all FOR FREE.
Google offers a suite of free tools for marketers that are convenient to use and can help you develop your marketing strategy, write your content, and even choose the perfect keywords for your ad campaign.
Today, we’ll be talking about the 8 most useful and best free Google tools for marketers.
1. Google AdSense
Google AdSense is the best free Google tools for marketers to earn money from ads placed on blogs, websites or from YouTube videos and get paid when visitors click on them. For new websites or blogs, this program can be one of the fastest ways to generate income, which is why it’s so popular.
By just publishing ad content in your website’s ad can help you to generate an adequate amount of revenue on the basis of impressions and click your website receive. Google AdSense connects you with other advertisers who want to host ads on a channel that appeals to their audiences. To get the most money for your ad space, Google AdSense will ensure that only the highest bids go live on your site so you can make as much money as possible.
It’s a nice way to make some extra cash while you focus on your other marketing strategies.
2. Google Ads
Google Ads is also the best free Google tools for marketers where you can run paid search campaigns and can attract more people to your website with the help of display ads, YouTube video ads, and other types of Google Ads.
With Google AdWords, you are showing your ad to people who want what you have to offer. As soon as your ads are live, your business will be displayed at the top of the search results for the terms you want to bid on. It allows you to bid on relevant keywords. You can target customers based on location, mobile, or desktop browsers, along with other criteria. Brands can easily connect and engage with their audience in a simple and effective manner.
Use this tool to improve your campaign performances to increase brand awareness and get results faster than SEO. Visibility for businesses significantly and improves sales more than any other medium.
3. Google Ads Keyword Planner
Google Ads Keyword Planner is an extraordinary free keyword tool with extensive features. It is a part of Google AdWords that enables marketers to plan their paid search campaigns. It suggests keywords that go relevant with your search and that have a good search ratio as well.
Though it was primarily designed for Google ads PPC advertisers, Keyword Planner quickly became a favorite keyword research tool for thousands of SEO professionals across the world.
4. Google Analytics
Google Analytics is one of the most powerful and best free Google tools for marketers to help monitor your website traffic. You can easily set your goals and create conversion tracking to make the most of your website analytics information. You can employ this information to enhance your site’s content, improve your user experience, and for the optimization of your sales.
It is designed to track and report about the traffic to your website. You can track things like which of your blog posts have been most popular, how many of your visitors are regularly returning to your website, what search queries they use, how long people are spending on your website, and much more.
5. Google Search Console
Google Search Console is a great and helpful free Google SEO Tool. It gives you information about your website’s traffic and performance, so you can optimize your content. It provides you detailed crawl reports and indexing information about your pages directly from the Google index.
This search console gives you useful data. You can know the exact keywords, which people are using to get to your site and other highly valuable information, which devices your site is being viewed on, and which pages are most popular.
It will also alert you to any issues on your website, showing you which URLs are affected or broken, so you can make the necessary changes or if there are any actions taken manually against your site, which may affect your ranking.
6. Google Trends
In addition to the Keyword Planner, Google Trends is a great tool for comparing and deciding between similar keywords or phrases which help in better SEO planning. You can quickly evaluate the popularity of specific terms, related keywords, how trending differs in different regions and languages, and so on.
You can also see the most popular topics and queries related to the terms you’re interested in. Use this data to determine which topics are popular, then create content for your website or Google Ads accordingly.
7. Google My Business
Google My Business is a highly valuable tool that enables businesses to manage their online presence. It provides an opportunity for your business to appear in “Near Me” search results as well as in Google Maps.
Ensure that the information you provide is up to date and correct. The users will access this information for reaching out to you. Provide the required and relevant information on your profile like contact number, address, and message. You can even post images and offers on your business profile to attract more audiences in this Free Google SEO Tools.
8. Google Alerts
Google Alerts is the best free Google tools for marketers that enables you to monitor the web for specific keywords. You can create an alert about your company or niche related keywords to get access to the latest news, brand mentions, and other interesting and relevant content.
It sends you real-time updates of terms and keywords you save on the platform. It notifies you whenever someone searches about your company, your product, and even your competitors. Alert is a very easy and free Google SEO tools.